How I helped root it in sustainability
Brand Name NUOS - Nordic University of Sustainability
Objective: Build a sustainability-first brand from the ground up
My Role: Creative Director, Writer and Project Manager
Co-creator: Inga Zambare
Sustainability-focused universities are on the rise, but NUOS needed to stand apart. They had a bold vision: to create an institution dedicated to shaping the future of sustainable leadership.
But before they could educate changemakers, they had to build trust.
They needed an identity that was as clean, impactful and future-forward as their mission. More than just a logo, they required a sustainable brand ecosystem—one that would resonate with investors, students and industry leaders before the first classroom was even built.
And, of course, every step of this branding process had to walk the talk—minimal waste, maximum impact.
NUOS needed a brand that reflected their eco-conscious mission. My co-creator and I crafted an identity that was simple, scalable, and rooted in nature. Every element, from the color palette to the messaging, embodied their Nordic sustainability philosophy. The design was minimalist and impactful, while language remained clear and free of jargon.
We also delivered:
✅ A streamlined MVP website to introduce their mission
✅ A social media starter pack to engage their audience
✅ A brand book to ensure long-term consistency
Our process was hands-on and collaborative, ensuring every element reflected NUOS' mission. Deliverables:
🌿 Brand Identity: Visual and verbal identity, including logo, color system, typography, and messaging, rooted in Nordic minimalism.
💡 Website Copy: Engaging MVP website tailored to investors, students, and stakeholders.
📢 Social Media Pack: Ready-to-use assets positioning NUOS as a sustainability thought leader.From strategy to execution, every detail embodied their low-carbon, high-impact ethos.
NUOS gained instant credibility with a brand that attracted investors and set the foundation for their future university.
🚀 Investor Confidence: A compelling brand that eased fundraising.
🌎 Sustainability-First Messaging: A voice that stood out in the eco-conscious space.
🌱 Less is more. A clean, minimalist brand doesn’t just look good—it builds trust. NUOS’ simple, sustainability-driven identity helped them break through the noise in a competitive market.
🗣️ Sustainable storytelling matters. We didn’t just talk about sustainability—we embedded it into every piece of branding, from the color choices to the way we structured their messaging.
💡 Would I do anything differently? I’d push for even more immersive storytelling—perhaps an interactive brand experience that allows users to engage with NUOS’ vision firsthand.