How I helped Dance electrify urban mobility
Brand Name Dance
Objective: A SWOT analysis of their content marketing strategy and creative campaign concepts
My Role: Creative Director and Strategist
Dance, an innovative e-bike subscription service, was revolutionizing urban mobility with a seamless, all-inclusive model. While their product and vision were strong, they faced challenges scaling beyond early adopters.
They needed:
A brand narrative that resonated with urban commuters
Creative campaign strategies to drive awareness and adoption
A refined value proposition to stand out in a crowded e-mobility market
I conducted a strategic audit of Dance’s brand positioning, leveraging insights into urban mobility trends and consumer behavior. My pro bono engagement included:
SWOT Analysis: Highlighted strengths, opportunities, and brand gaps
Creative Campaigns: Developed concepts to boost engagement and advocacy
Customer-Centric Messaging: Refined storytelling for sustainability-conscious commuters
Following the SWOT analysis, I proposed targeted initiatives, including:
“Music Genres to Groove To”: Highlighting product features and benefits
“Lyrics for the Love of Dance” and “Dance Movie Marquees That Move You”: Campaigns using wordplay and brand vibe to build recognition and love
Although consultative, my strategic framework set a strong foundation for Dance’s next growth phase by:
Strengthening brand affinity with sustainability-minded consumers
Driving engagement through creative activations
This collaboration reinforced Dance’s potential to redefine urban mobility and reflected my commitment to shaping brands that inspire cultural shifts.