How I led Correlate’s mindful rebrand that redefined their market presence
Brand Name Correlate
Objective: Complete rebrand to differentiate Correlate from competitors in the project management tools space
My Role: Creative Lead, overseeing a cross-functional team including a designer, videographer, writer and editor.
After nearly two decades in the project management space, Correlate faced an identity crisis. Outdated branding and messaging no longer resonated with modern users. With rising competition from platforms like Notion, Correlate needed a fresh, mindful identity that balanced simplicity, innovation and trust.
We modernized Correlate’s brand by embracing its Nordic roots—prioritizing minimalism, clarity and mindful productivity. Through stakeholder workshops, we defined a new brand identity built around seamless collaboration and human-centered design.
The rebrand included:
A clean, modern logo and visual systemAn updated messaging framework that set Correlate apart
A user-centric website redesign
Cohesive marketing materials for consistency across channels
As Creative Lead, I built and managed a team of designer, writer, videographer, and editor, working closely with Correlate’s in-house crew. Together, we crafted a polished, cohesive brand experience rooted in human-centered, mindful design—positioning Correlate as a premium solution focused on clarity, not hustle culture.
The rebrand revitalized Correlate’s market presence, boosted engagement, and positioned it as a thoughtful alternative to overcomplicated tools. By leaning into mindful productivity, we helped Correlate carve out a distinctive niche.
This project proved that simplicity can be a powerful differentiator. By prioritizing user clarity over complexity, we built not just a fresh look—but a mindset shift. Thoughtful design deepened trust, engagement, and market relevance.